Marketing & Growth Manager

Marketing & Growth Manager (Freelance)

Company: Soilytix
Location: Remote (occasional visit to the lab or events)

About Soilytix

Soilytix builds data-driven solutions for sustainable agriculture.
We help seed and agtech companies make smarter decisions using field performance data, soil analytics, and AI.

We’re a small, international team that values accountability, curiosity, and impact. Everyone owns their work end-to-end — from idea to implementation.

About the Role

We are looking for a Marketing & Growth Manager who can take ownership of Soilytix’s marketing operations.
Your goal is twofold:

1. Accelerate the sales cycle by increasing awareness and engagement within our target accounts, ensuring Soilytix stays top-of-mind among key industry players.
2. Grow inbound awareness by continuously improving how Soilytix is discovered and perceived online.

You will manage the full marketing feedback cycle — analyze what works, propose improvements, and execute them. This role is ideal for someone who is proactive, analytical, and eager to create measurable results.

Key Responsibilities

• Analyze data from Microsoft Clarity, Google Analytics, and HubSpot to identify insights and suggest concrete improvements.
• Take ownership of the marketing feedback loop: measure → learn → improve → repeat.
• Strengthen brand awareness among ~50 target agtech and seed companies, supporting faster sales conversations and follow-ups.
• Build and manage LinkedIn presence: post planning, design, employee engagement, and community management.
• Write and distribute the newsletter, track results, and iterate based on engagement data.
• Create and maintain a six-month marketing plan with clear objectives, deliverables, and reporting.
• Optimize the website and content for SEO and GEO (Generative Engine Optimization) to ensure visibility in both search engines and large language model
• Ensure branding is consistent across all materials (website, social media, presentations).
• Propose and implement small inbound tools, such as website chat or lead capture.
• Collaborate closely with the science team to turn technical insights into clear, accessible content.

Profile

• Strong analytical mindset; able to connect marketing actions to measurable outcomes.
• Hands-on experience with HubSpot, Microsoft Clarity, and Google Analytics.
• Fluent in English (C1+); additional languages (German, French, or Dutch) are a plus.
• Comfortable writing professional content and creating simple visuals (Canva/Figma).
• Understands or is interested in sustainability, agriculture, or climate tech.
• High sense of accountability — you take ownership, follow through, and improve continuously.
• Excellent communication and collaboration skills; thrives in a remote-first environment.

Expected Outcomes (After 6 Months)

• A clear marketing and content plan per channel with measurable KPIs.
• Improved awareness and engagement from key target companies.
• Increased inbound visibility and traffic.
• Regular reporting and learnings integrated into the next marketing cycle.
• Consistent branding and internal engagement across Soilytix.

Why Join Soilytix

• Work fully remote with flexibility and autonomy.
• Collaborate with scientists and engineers tackling real sustainability challenges.
• Freedom to experiment and shape how Soilytix communicates its impact.
• Direct influence on growth, visibility, and relationships with industry leaders.

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